On average, 42% of home listings nationwide sell in two weeks or less! The real estate market is hotter than its been in years. Houses are selling well above the asking price.
Much of this can be attributed to demand and real estate marketing. Creative real estate marketing will bring top dollar offers if you follow these trends.
Social Media Real Estate Marketing
One of the biggest mistakes people make when selling a home is not leveraging social media marketing. Social media offers a great avenue for more people to see your property.
At Yuma Realty Professionals, real estate agents use social media to drive sales and connect with potential buyers. Social media platforms are essential with Covid-19. Buyers use the internet to find real estate agents and houses.
Millennials make up more than one-third of today's homebuyers - and they're spending a lot of time on social media. In 2020, the majority (79%) of Americans were on social media.
Stay up to date on trends on different social platforms. For example, Instagram has reels and videos that can show off a home.
Keep track of analytics. If something is working, do more of it. The more potential buyers you can reach on social media, the better!
Content Marketing
Because there are limitations on open houses in many states, it's important to use all aspects of social media. A real estate marketing trend that has carried into 2021 is utilizing content marketing to generate leads.
Content marketing is an inexpensive way to generate leads. Blogs, webinars, and YouTube videos are great ways to reach potential buyers.
Make sure your content is purposeful. Creative real estate marketing helps buyers envision the life they can lead in a new home. Create content about the neighborhood and lifestyle someone will get to experience.
Real Estate Branding
Create content that shows off a potential home and its surrounding neighborhood. High-quality professional photos are a standard in real estate. This is especially important without open houses because buyers rely more on photos.
Potential buyers are becoming accustomed to seeing high-quality virtual tours on listings as well. Virtual tours are a trend that is becoming a standard.
Go one step further and use a drone! Drones can show a potential buyer the entire house and even a neighborhood from their computer. This is a great way to turn a casual looker into a buyer by piquing their interest.
Use Multiple Platforms
Consider online platforms as tools and use as many of them as possible. Have you used LinkedIn to market a listing or your brokerage? Show your authority as an expert in real estate to reach more people.
Utilize Facebook to create paid and organic campaigns for your listings. With paid advertising, you can target potential buyers on Instagram and Facebook at a relatively low cost.
As technology innovates, real estate marketing trends innovate too. Agents who use creative marketing are more likely to sell quickly. If you're looking to sell your home in Yuma for top dollar, give Yuma Realty Professionals a call!